BUSINESS
Lifelong sports for the community.
Walking, running, hiking, skiing, mountain climbing,
and many other forms of activity can be enjoyed throughout lifetimes.
STRIDE aims to promote such exercise as “lifelong sports” and
to share the joy of living a healthy life.
Our core business is the distribution of domestic and international brands
and products that embody the STRIDE philosophy of “LIFE RUNNING for ALL.”
The exchange of knowledge through events and seminars
is also an important mission in our activities.
-
WHOLESALE
WHOLESALE
As an authorized distributor of various sports brands, we sell products wholesale in Japan and overseas. To ensure that the products we deliver with confidence will be loved by everyone for a long time, we cherish and grow each and every one of these brands.
Brands 
-
RETAIL
RETAIL
To promote lifelong sports in the community, we operate STRIDE LAB, a specialty store focusing on running. Along with several franchise stores in operation, we will expand our store network all over Japan as well as overseas.
STRIDE LAB
-
PRODUCTS
PRODUCTS
Along with the original products bearing the STRIDE logo, we develop shoes and apparel with functions and features beyond existing products, as well as food products based on academic knowledge.
-
DEVELOPMENT & OEM
DEVELOPMENT & OEM
We cooperate with other companies in product development and production for their brands by providing market information obtained from our wholesale and retail sites, field trials and effect verification, and measurement and data analysis using our equipment.
-
EVENTS
EVENTS
Every year we hold the TRAIL OPEN AIR DEMO, a trail run event with the largest number of participating brands in Japan. Other events include the late-night trail run event ZERO LIMITS NIGHT, the 8-hour endurance relay race ALTRA EKIDEN, and the ALTRA TIME TRIAL SERIES, a “physical fitness test” for all runners, providing a place for exercise and communication.
-
EDUCATION
EDUCATION
We offer specialized knowledge in an accessible way, such as STRIDE PERFORMANCE CENTER, a program that provides running training based on scientific evidence and experience acquired through practical experience in the field of sports, and FAT ADAPTATION®, which aims to build up a body enabling efficient energy consumption through lipid metabolism.
STRIDE PERFORMANCE CENTER FAT ADAPTATION®
